Key Accounts Manager Veronica Katay has recently joined Outdoor Network’s Johannesburg office to service the company’s agency portfolio. Her experience and expertise have been secured to develop even greater levels of service excellence in the out of home media specialist’s account management team.
Katay’s impressive reputation within South Africa’s media and marketing industry has developed over 20 years, through her noticeable success in the management and direction of leading and high-revenue out of home media accounts.
Her expertise is demonstrated by her long term management of one of the most sought after global FMCG out of home media accounts. In this period the brand gained appreciation for the return on investment offered to it by out of home media.
With a clear and focussed approach, coupled with strategic direction, Outdoor Network’s primary objective is to become the brand of choice in the out of home industry. Outdoor Network’s geographic footprint and choice of media solutions is vast, providing advertisers with out of home media opportunities that are exclusive, suitably located and highly visible.
Under Katay’s leadership, Outdoor Networks’ account management team attends to the intricacies of managing all client campaigns. Katay is a firm believer in using information systems and data as means of demonstrating the impact, reach and penetration that out of home provides. She brings with her an impressive network of leading local and global brands, as well as local and global marketing and media agency teams who service them.
Says Katay: “I find this sector incredibly dynamic. Nothing satisfies me more than seeing client’s expectations exceeded with regards to the way their account is on-boarded and managed on a day to day basis. I look forward to working with a team that has extensive collective experience in the industry. One that is able to offer invaluable strategic direction coupled with exceptional service to clients.”