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Vega SA fields 15 semi-finalists in the global 2016 Adobe Design Achievement Awards

By in Awards, Fashion, Lifestyle on August 25, 2016

FIFTEEN students from South Africa’s Vega School of Design, Brand and Business have been shortlisted for the prestigious global Adobe Design Achievement Awards 2016.

The Adobe Awards is one of the top design competitions on the planet: highly coveted, fiercely contested and universally regarded as one of the best platforms to launch the careers of talented young designers.

The students, who are enrolled at the Independent Institute of Education’s Vega campuses across the country, have made the shortlist from a field of thousands of global entries representing the world’s premier higher education art and design institutions. They have shown, again, that South African creative genius (and quest for excellence) more than hold their own globally.

The shortlisted students are: Stacy Barlow, Ali Bester, Jenna Emilie Busse, Peyton Butler, Ryan Goutier, Keegan Harbour, Lincoln Inc, Meera Karsan, Kirsten Lee, Zainab Mitha, Mario Nobrega, Saskia Sevenster, Connor Smith, James Strauss and Bianka Wessels.

“We heartily congratulate each of the Vega semi-finalists,” says Shevon Lurie, Managing Director at Vega. “We are proud of each of our students, and the passion they demonstrate for the science and art of design excellence.

“Winning awards and achieving 15 semi-finalists in this contest of this calibre is fantastic news, and a great achievement for each of them. However, as wonderful, and satisfying, is re-affirming that our standards here in South Africa hold their own against global standards of excellence.”

Dr Felicity Coughlan, Director of The Independent Institute of Education, South Africa’s largest private higher education provider, says it is no surprise that Vega continues to be regarded as the industry leader for moulding top creatives

“Vega is a shining example of the IIE and the approach its brands take to academic excellence,” she says

Now in its sixteenth year, the ADAA is open to student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from selected higher education institutions. Competition is intense and last year the judges reviewed more than 600 semi-finalists from 37 countries and 171 institutions to short-list only 42 finalists.

Entries (that need to have been created with the application of Adobe products) are judged by a field of 11 of the world’s top designers. There are but three criteria by which work is evaluated: effectiveness in meeting a communication objective; project originality; and creative excellence.

The prizes are significant: mentorship by global design luminaries; detailed and constructive feedback on portfolios of work; career boot camps; covetable internships, and an unforgettable trip to San Diego to attend Adobe MAX 2016.

For more information on the Vega semi-finalists, visit http://www.adobeawards.com/us. For more information on Vega or one of its campuses in Johannesburg, Pretoria, Durban or Cape Town, please visit www.vegaschool.com.