Transit.TV™ brings Soccer into the hands of Commuters
National digital television channel TRANSIT.TV™ continues to bring commuters content that is engaging, entertaining, newsworthy and relevant. Most recently the channel brought an exciting Kaizer Chiefs competition to its audience of 10 million viewers monthly.
The winner, Zacharia Joe Mathe from Soweto, saw the competition on TRANSIT.TV™ when he was at Johannesburg’s Park Station. “I am such a lucky guy, I saw the competition and I thought this is my opportunity because I love Kaizer Chiefs so I sent my photo and now I have won!” says an excited Mathe.
“With consumers becoming increasingly technologically-savvy, it was essential for TRANSIT.TV™ to incorporate a mobile phone touchpoint into its channel offering. Since inception, TRANSIT.TV™ has become an integral part of the commuter journey and it has become the go to medium for news, entertainment and brand messaging. With the integration of yet another touchpoint into the mix, brand messaging has even greater impact,” explains Skhumbuzo Nkosi – Director: Media, Provantage Media Group.
TRANSIT.TV™ is a digital television channel that flights at taxi ranks, bus stations, train stations and in taxis nationwide to an audience of 10 million viewers monthly.