Top studio producer Rici Martins launches solo career as SEVVEN
Though relatively unknown to the mass market, Rici Martins is no stranger to the South African music industry. Yes, he spends most of his time behind the mixing desk, recording for other artists, but he is also a multi-instrumentalist and has performed with numerous acts including Chiano Sky, Howie Combrink and Matthew Gold, to name a few.
Rici is currently on an European tour with international rock legends The Awakening, witnessing some spectacular locations on the way, but this hasn’t stopped him from launching his solo career project – titled SEVVEN – back home.
A force to be reckoned with, SEVVEN’s debut single Forget Who We Are is a melodic pop ballad with an combination of both old school and new age sounds. It shares the story of two people that got together at a time in their lives when they were both in bad places. No matter how hard they tried to stay apart, being together is what saved them in the end.
Drawing inspiration from his passion for the arts and other visual mediums, SEVVEN gets his sound from Rici’s broad musical influences.
He says, “It’s been an incredible journey creating this project. After many hours and a lot of soul searching, I can only hope that people will hear it, as many as possible, and then hopefully love it as much as I do.”
Rici’s interest in music blossomed at an early age. Growing up with a musician father, Rici went to his first piano lesson at age 7 and started guitar, drums and singing at 15. Branching out into the art of recording, Rici has since developed solid audio engineering, mixing and producing skills. He also does his own design, artwork, and websites.
Listen to the track here
Or buy on iTunes