Strongbow Remixes Nature in the City with its Braamfontein Butterfly Effect

An audience of cosmopolitan city dwellers were showered with
8000 origami butterflies on Saturday, 17 September 2016 at the
official South African launch of Strongbow Apple Ciders at the
popular Neighbourhoods Market in Braamfontein.

Like a cloudburst on a sunny day, the butterflies were unexpectedly
released from a skyscraper above the crowd in what can best be
described as a signature Strongbow stunt. With the belief that
nature is the ultimate refreshment, Strongbow has embarked on a
journey to stage innovative ways to use the refreshing beauty of
nature to rejuvenate cities around the globe and refresh the people
who live in them.

“It was incredible! It was like being transported into the middle of a
butterfly migration!” said one of the market-goers. “First there were
just one or two, then we were standing in the middle of a swirling,
fluttering cloud!”

“Strongbow is a natural apple cider made from real orchard
apples.” says Marcel Swain, Strongbow’s Marketing Manager
“We’ve always believed nature is the ultimate refreshment, so to
launch our brand in SA, we identified some of the most dramatic,
inspiring, refreshing moments in nature and we remixed them to
rejuvenate cities across the country. This is just the first”.
Strongbow collaborated on the paper butterfly experience with
South African origami artist Ross Symons, better known on
Instagram as @white-onrice. Each butterfly that fell from the sky was made from organic, bio-degradable paper embedded with seeds that will
in turn bring more natural beauty to the city. This insured that any
stray butterfly that fell into the city would bring new life, rather than
create waste.

Symons says, “I’ve always found inspiration for my origami in
nature.” says Symons. “In essence, origami is drawing on natural
inspiration and remixing it to create something new and beautiful
so Strongbow’s rallying cry of ‘Nature Remix’ really spoke to me.”
The stunt, called the Butterfly Effect, is not just a reference to the
paper butterflies, according to Swain. “Strongbow’s Butterfly Effect
reflects the scientific theory that a single occurrence, no matter
how small, can change the course of the universe forever.

Because we don’t doubt that a small group of thoughtful,
committed citizens can change the way we see the world,” adds
Swain. “We think the launch of Strongbow is really going to change
the cider landscape in South Africa,” says Swain “We don’t just
have a delicious range of sparkling apple ciders, we’ve got a fresh
perspective. We’re passionate about the beauty of nature and we
think South Africans share that passion.”

Strongbow is quickly gaining traction with SA millennials and
they’re sure to gain even more momentum after this, but as Marcel Swain says, “Watch this space. There’s still a lot more to come.”
For more information on Strongbow’s range of real orchard apple
ciders, please go to