Hot on the heels of launching into the South African market with its ground-breaking Butterfly Effect spectacle in the heart of Braamfontein, Strongbow Apple Ciders has now taken to refreshing the streets of Jozi in an equally unique way. The world’s most popular apple cider brand* has joined forces with six talented local graffiti artists to remix the beauty of nature back into the city through naturally-inspired art.
Fuelled by Strongbow Apple Cider’s passion for urban rejuvenation and their belief that nature is the ultimate refreshment, the project has seen four graffiti walls, three bridge pillars and seven high definition air brushed walls refreshed by the team.
For this amazing project, they’ve partnered with Kabelo Kale, Managing Director of Keys Communications – a group of Media Specialists dedicated to empowering township and urban communities. Kabelo and his team selected the artists, ranging from 25 to 35 years in age, who are, in his words, “serious about taking on the streets at all costs”.
Marcel Swain, Marketing Manager: New Brands, explains: “Strongbow represents natural refreshment, so we are delighted to have empowered local, grass-roots talent to beautify and rejuvenate their city. Working closely with Kabelo and his team, we were able to showcase the true meaning of urban rejuvenation – refreshing and inspiring the local community through nature.”
“Working with Strongbow, it has been amazing to see our local artists bring their unique vision of natural beauty to life. I’m sure the local residents will agree that it has brought something new to the neighbourhood and has made these streets a pleasure to walk through,” shares Kabelo.
Watch this space as Strongbow continues to find new ways to rejuvenate, refresh and inspire South Africans with the beauty of nature.
Check out this link to see how Strongbow paints nature back into the city: https://youtu.be/rywRWdkrw_c?list=PLChK7GzZr603A37GofaZNdGZA5rFPI4sr
For more information on Strongbow’s range of real orchard apple ciders, visit www.strongbow.com, https://www.facebook.com/StrongbowSA/, or follow @StrongbowSA on Twitter. To join the conversation about Strongbow, simply search for the hashtag #NatureRemix.
*Based on volume. Source: Canadian Volume Report.