Jacaranda FM revealed its new “More Music You Love” positioning in Sandton this morning with a world first in radio: a billboard was used to tell a live love story, lip synced by actors to the station’s on air music playlist during the breakfast show.
It’s said that creativity has no limits but those of the mind. Whereas in the past it may have been the constraints of technology that capped ingenuity – today it’s the catalyst for creativity; bringing imagination to life. Breakthrough technologies transform experiences and influence how the media and entertainment technology industry operate and this year, Mediatech Africa will again showcase the latest products and trends shaping the creative pulse of these industries.
The Vegan LIFE (Ethical Eating For Plant-nourished People) is the new Vegan magazine launched by Media24. This 84-page glossy fills a unique gap in the market focusing on the vegan lifestyle.
Wesgro, the Western Cape’s official tourism, trade and investment agency, has appointed FCB Cape Town to handle its estimated R15 million annual marketing and communications account.
2017 has begun with a bang for Pietermaritzburg based public relations agency UrbanHouse Media who welcome not only three companies to their expanding client stable but also a new member to their team.
Johannesburg – A new e-book released this week, Talking to Africa: Considering Culture in Communications for a Complex Continent, argues that communications and public relations in Africa are not a one-size-fits-all exercise.
The Association for Communication and Advertising (ACA) announced today that the 2017 APEX awards season is officially open for entry. The annual APEX awards is hosted by the ACA, the official, representative body for the Communications and Advertising sector in South Africa.
Transit Ads™ has implemented a campaign for DStv channel Studio Universal to target the highly desirable and economically active commuter audience. A total of seventy-four taxis have been fully wrapped with striking creative that promotes Studio Universal and the movies that are aired on it.
by Added Value anthropologist, Marguerite de Villiers
Our senses connect our external and internal worlds; they mediate our understanding and moderate our experiences. We decode meaning through our network of connections. These interpretations are influenced by our pre-existing knowledge, memories, preferences, assumptions, and experiences.
Nyala is harnessing the power of Transit Ads™ to strengthen brand awareness amongst consumers passing through Phoenix Plaza Shopping Centre in KwaZulu-Natal. The well-known maize meal product has branded the eye-catching, 12m high Powa Towa. The media format is a highly visible element within a busy, high foot and vehicle traffic environment and provides the Nyala brand with the opportunity to target its audience where they are most likely to make a purchase.