StarSat active participant in 2016 Discop Africa

Leading PayTV operator across the continent StarSat is an active participant in this year’s Africa’s leading multiplatform TV Content market.

Taking place at the Sandton Convention Centre from 02 – 04 November 2016, Discop is Africa’s co-production forum that brings together industry players to form and further develop mutually beneficial partnerships.

StarSat will be focusing on the need for more locally driven content through participating in panel discussions and presentations throughout the duration of the conference. Visitors to Discop can also view StarSat’s international, local and sport offering at their exhibition stand (stand S59 and S60) for the duration of the conference.

Under the StarTimes umbrella, StarSat has been fortunate enough to have in place many China- Africa co-operation mechanisms that have yielded positive results over the years. StarTimes is one of over 3000 Chinese companies running their businesses in Africa. In line with Agenda 2063 of the Africa Union and its 10 year implementation plan, StarTimes places high priorities on African infrastructure development and skills development.

“Foreign Direct Investment is critical in growing the industry; we have to ensure our partners’ objectives and goals align with ours. As a network operator, system integrator, technology provider and media operation; we are active in 130 African cities, in 28 African countries, having successfully established a multi-channel operation across English, French and Portuguese regions of Africa. We have a diverse multi-channel offering, consisting of over 420 TV channels (160 International, 220 African and 38 Self channels). Our network consists of over 5 000 trained African distributors, 3000 convenient stores and 200 business shops. The unique thing about StarTimes collaboration in Africa is our undivided attention and focus in promoting and developing audio-visual content of relevance and appeal to African audiences” said Mike Dearham VP of StarTimes.

In their efforts to localise global content to ensure it resonates with an African audience, StarTimes established its translation and dubbing centre in 2011. Since then, 80 hit Chinese TV series, movies, cartoons and documentaries, which amount to more than 2200 episodes, have been translated and dubbed into English, French, Swahili and Hausa.

Adds Dearham “We have built 30 state-of-the-art dubbing studios in Beijing, where we translate premier Chinese content into nine African languages (Hausa, Yuroba, Swahili, Igbo, Luganda, French, Portuguese and English). The dubbed content is scheduled and broadcast to an audience of over eight million subscribers. The company plans to in 2017, build smaller satellite studios in five African cities (Kinshasha, Maputo, Ivory Coast, Lagos and Nairobi). These satellite dubbing studios will ensure greater localisation of the translation and dubbing process. Our partnership with Africa FTA TV station has witnessed substantive and meaningful support to the digital migration process currently underway across the Continent.

StarTimes acts as a facilitator to African governments for funding; the company provides digital infrastructure development, system integration, training and much needed support in the area of content development. In line with African audience consumption patterns and trends, we commission and produce African movies and series with our local TV partners and also provide them with high-quality dubbed Chinese content and deliver live broadcast feed for such exclusive Sports properties like Bundesliga, ICC, Chinese Super League etc.”

Editor’s note:

Star Sat is also currently running Christmas specials as outlined below:

  • R399, HD Decoder, dish & full installation.
  • Normal information for packages: StarSat Super R199, 80+ TV channels, 25 Audio
  • StarSat Special R99, 40+ TV channels, 25 Audio
  • StarSat Chinese R199, 17 TV channels
  • StarSat Indian R99, 9 TV channels