Spur CSI programme reaches more than 30 000 children
Johannesburg – The Spur Soccer Masidlale Programme concluded after 17 weeks instilling essential life skills into young lives and reaching more than 30 000 children within historically disadvantaged areas since its inception in 2005.
Bellavista Creche, an NPO located in Bellavista East was the charity who won the R10 000 prize yesterday at the finals played in Soweto.
What started out as 12 one-day soccer clinics involving 10-12 year olds, has grown into a fully-fledged annual soccer league in the main metropolitan areas of Johannesburg, Cape Town, Durban and Port Elizabeth.
One of Spur’s corporate social investment aims is to use sport to uplift communities. The central venues are selected in historically disadvantaged areas where school sport participation is low. The Masidlale Programme fills this gap.
Each one of the cities had 200 players (100 girls and 100 boys) taking part who come from 10 local schools. The teams are given Spur-branded soccer kits which they can keep. Primary schools that have participated per region were as follows:
Winning schools were Zandile (boys) and Inkonkoni (girls).
Winning schools were Enkwenkweni (boys) and Elufefeni (girls).
Winning schools were Sonwabo (boys) and Lwazi (girls).
- JB Marks
- Julius Sebolayi
- Nkoni Maruping
- Obed Mosiane
- Moses Kotane
- Kid Maponya
Winning schools were Julius Sebolai (boys) and Obed Mosiane (girls).
According to Khakhi Diala, Brand Activation Manager of the Spur Group, sport teaches us more than just physical skills; sport is a metaphor for life. That is why Spur has included a life skills programme to run alongside the soccer league.
“Spur Steak Ranches is again proud to have completed a very successful Spur Soccer Masidlale program for the 11th Year now, 800 boys and girls from four provinces duly benefited from the skills development and life skills elements that they went through” We are also proud to have donated R10 000 to a needy charity”, added Khakhi.
Fifty mentors per league met with their groups every two weeks to explore essential skills needed to excel in life. The mentors teach self-esteem, positive behaviour changes and wise decision making. They equip the children beyond the sports field into home and school life. 20 girls and 20 boys are then chosen for further mentoring.
The main prize for the winning team is that they become mascots at PSL games.
To ensure the lessons go further into the schools, Spur has a Masidlale Coaching Programme for the school coaches. These are run by accredited coaching facilitators who train 30 coaches from four provinces.
Interactive Sport is involved with the mentoring programme which extends to the coaches and one teacher per school.
Masidlale means “let’s play” in Xhosa. So the programme’s aim is to change lives through play.