JOHANNESBURG, South Africa – Samsung’s ‘Ostrich’ television commercial, which was filmed in South Africa, won awards in seven categories at this year’s prestigious Clio Awards, including one gold in the short film category (1-5 min), four silvers in direction, cinematography, animation and visual effects and two bronze places for editing and music.
Celebrating its 58th year, the Clio Awards is one of the top three advertising award festivals along with the Cannes Lions International Festival of Creativity and the New York Festival. It is judged by an international panel of advertising professionals and showcases work that pushes the boundaries and establishes new precedents.
The commercial tells a story about an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.
“The Ostrich, which has now won awards at both the Cannes Lions and the Clio Awards, is an emotional piece that conveys Samsung’s commitment to defying barriers and making the impossible, possible,” said Justin Hume, Marketing Director at Samsung South Africa.
In June of this year, ‘Ostrich’ took home three gold awards at the Cannes Lions International Festival of Creativity under the film craft category for best direction, animation, and visual effects. This golden hat-trick was complemented by four additional silver and bronze awards, bringing the final tally to seven awards at Cannes.
“As a customer-centric brand, we continue to focus our efforts on creating real value for consumers by enabling them to do the impossible and this commercial is a great example of this,” concludes Hume.