With thousands of people across South Africa dreaming of a career in the worlds of music or film, The SAE Institute and Bridges for Music are about to make at least one more dream come true as it announces its latest full scholarship in conjunction with another top South African artist – megastar AKA.
2016 Metro FM Best Collaboration and Best Hit single winner, AKA was a logical choice to lend his weight to the latest sound production scholarship, with his successful career inspiring thousands of young South Africans. The scholarship is targeted at young South Africans who, like AKA are committed and determined to achieve success.
The SAE Institute in Cape Town is South Africa’s internationally accredited tertiary institution delivering creative media education in sound, film and animation. This latest scholarship is a collaboration between top South African artist AKA, non-profit Bridges for Music and SAE Institute and covers the full year tuition for SAE’s full-time Higher Certificate in Sound Production at the state-of-the-art campus in the heart of Cape Town at the renowned Woodstock Exchange
The “AKA Scholarship, powered by Bridges for Music and SAE” creates a brighter future for the successful candidate through the removal of the financial hindrances merged with mentoring sessions, internship opportunities, career guidance and life skills development.
AKA has established himself as one of South Africa’s top talents as a multi-award winning musician and producer who understands the importance of creating opportunities such as this scholarship. As he explains further, “It’s a great honour for me to be able to offer a young aspiring musician/producer/engineer an opportunity to equip themselves with the skills needed to begin a career in the industry. I myself studied to be a sound engineer and I still use the same skills I acquired all those years back, in the day to day happenings of my own career. Thank you SAE and Bridges for Music for partnering with me on this awesome initiative. Good luck to the recipient of this scholarship, and see you at the top.”
This scholarship is the latest collaboration between Bridges for Music and SAE, and adds to their already robust scholarship program with top artists Ready D, Black Coffee and Young Guru (Jay Z’s engineer and tour DJ) who also present similar annual scholarships for the Higher Certificate in Sound Engineering.
SAE Director, Trenton Birch explains the rationale behind these life-changing scholarships; “We are very excited to partner with AKA and Bridges for Music for this scholarship. AKA is a very talented committed artist who has also studied sound engineering, he has an amazing work ethic and is the perfect person to have as a scholarship patron. Teaming up to provide opportunities for young disadvantaged creatives is incredibly powerful and we are inspired to be able to offer a platform that can truly change lives.”
The Higher Certificate in Sound Production provides students with the practical skills necessary to work in the entertainment and music industries. Students learn the technical and creative aspects of the recording process by working on complex projects in various professional studio environments.
The course covers all aspects of sound production, studio recording and live sound reinforcement techniques, mixing, mastering, MIDI and modern music creation, music business, studio acoustics and the application of current technology to the music production process. Students also gain expertise in music and business management, marketing, communications, and knowledge of the contemporary ‘infotainment’ industry.
Every year SAE offers these scholarships to those with Grade 12 certificates and the scholarship covers all fees but not living or travel expenses. The scholarship is for the July 2016 intake and this year there are four scholarships available, all of the details for the scholarships are available on the SAE website, www.capetown.sae.edu. The deadline for applications is April 30th 2016.
AKA is South Africa’s most awarded Urban Artist and musical power house for Africa. AKA is the first artist to be nominated as Best African Act by BET, MTVbase Europe, MOBOs, NEA and AFRIMMA in the same year; 2015. He has also won numerous awards across the continent. The 2 X Best Male at the SAMA is also a producer and song writer. AKA has been herald to have the best Live performance in Africa. His 2016 goals are to tour the continent and perform at festivals throughout the world as well as releasing his highly anticipated 3rd studio Album.
SAE’s Cape Town campus is one of 54 SAE campuses in 28 countries and includes world-class facilities with the latest technology. The campus offers a range of programmes from certificates to degrees in sound production, animation, and film.
ABOUT BRIDGES FOR MUSIC
Bridges for Music is an international non-profit organization supporting electronic music development in developing countries, leaving a positive impact in disadvantaged communities and helping to raise global awareness about local issues through music.