NATIVE

Retail therapy as Edcon appoints Y&R Network

Edcon recently announced the appointment of the Y&R Network as new agency for their Edgars Division.

The combined TTL mammoth pitch effort saw sister agency partners Y&R South Africa, digital marketing agency NATIVE VML, and specialist shopper marketing business unit, Labstore South Africa, pool their considerable expert knowledge with plans of providing a truly integrated and seamless offering across the board.

“We are incredibly delighted to welcome one of South Africa’s top fashion retailers to our client stable,” comments Andrew Welch, CEO of Y&R South Africa. “Our stake in the appointment to the Edgars Division ushers in a new era for Y&R South Africa – we are refreshed, focused and amped to apply our considerable retail credentials and work closely together with our good friends at NATIVE VML to help the Edgars brand soar.”

“Our collective team is rapidly becoming a force for growth and it’s reassuring to see our hard work in shaping this strategy beginning to take shape,” says Kevin Lourens, NATIVE VML Chief Growth Officer.

According to Bernie Brookes, Chief Executive at Edcon, the group is also looking forward to joining forces with Y&R and partners to reposition the Edgars brand in line with their new strategy. “We will be placing a very strong emphasis on customer centricity in delivering our newly-aligned service and offering to what our vast customer base has been demanding.”