Zodiac recently commissioned activations agency ProActive™ to implement a series of store activations to bring both brand awareness and increased sales of their chemicals and automatic pool cleaner product ranges.
A theatre team of brand ambassadors appropriately dressed in swimwear to fit the pool theme, attracted attention and imparted knowledge of the products. The purchasing decision was further encouraged in-store by a roaming brand ambassador.
The campaign took place at Builders Warehouse and Makro stores in Gauteng, Western Cape, KwaZulu-Natal and the Free State.
ProActive™ strategically and creatively implements campaigns in South Africa, Zambia, Zimbabwe, Malawi, Mozambique, Botswana, Namibia, Angola, Ghana, Kenya, Nigeria, Tanzania, Mauritius, Lesotho, Swaziland and DRC Congo.