ProActive implements national campaign for Zodiac

Zodiac recently commissioned activations agency ProActive™ to implement a series of store activations to bring both brand awareness and increased sales of their chemicals and automatic pool cleaner product ranges.

A theatre team of brand ambassadors appropriately dressed in swimwear to fit the pool theme, attracted attention and imparted knowledge of the products. The purchasing decision was further encouraged in-store by a roaming brand ambassador.

The campaign took place at Builders Warehouse and Makro stores in Gauteng, Western Cape, KwaZulu-Natal and the Free State.

ProActive™ strategically and creatively implements campaigns in South Africa, Zambia, Zimbabwe, Malawi, Mozambique, Botswana, Namibia, Angola, Ghana, Kenya, Nigeria, Tanzania, Mauritius, Lesotho, Swaziland and DRC Congo.

For more information on how ProActive™ can increase sales for your brand, contact Peter Kohlӧffel on 0861 776 826 or or @ProvantageSA or visit