Leading activations agency ProActive™ recently implemented a widespread campaign for various brands within the Joekels Tea range. Consumers in Limpopo, North West and Gauteng Province had the opportunity to engage with the Tetley and Laager Rooibos Tea brands through a campaign that seamlessly integrated various relevant touchpoints.
Consumers engaged with the brands through shoppa shows and in-store activations where professional brand ambassadors shared information about the products.
“In a very cluttered marketing environment, it is imperative that a brand rises above the rest and engages with consumers in a way that is entertaining and relevant. The Joekels Tea campaign proved successful because it rallied together all the key creative and strategic elements to ensure the brand’s success in terms of its presence in the shopping basket and in the hearts of consumers,” explains Julie Mansour of ProActive™