Prima Toys recently held an event to showcase the latest toys and games available to South African consumers. To ensure that the event was a success and that guests took note of the products on display, the leading toy and game distributor called on the expertise of ProActive™ brand ambassadors.
Makhetsi Phakoa of ProActive™ explains that in terms of brand and product interaction, ambassadors who are well-versed and professional are extremely effective in bringing the unique selling points to the fore. “Within the greater marketing mix, offering activations where consumers can engage, ask questions and converse provides a brand with the opportunity to stay top of mind,” says Phakoa.
For more information on how ProActive™ can activate your brand in South Africa, Lesotho, Swaziland, Namibia, Botswana, Zambia, Zimbabwe, Kenya, Mauritius, Mozambique, Angola, Nigeria, Democratic Republic of Congo, Tanzania and Malawi, contact Peter KohlÖffel on 0861 776 826 or [email protected] or go to www.provantage.co.za or follow @ProvantageSA