From 2014, Nescafé has had a keen interest in the South African Music scene, from introducing the Nescafé Red Mug Sessions – a musical platform for local up-and-coming artists to showcase their talents, to celebrating the talent of established local artists all on one stage. That’s why we saw it fitting to be a part of this year’s South African Music Awards. Our journey with music is one that blends inspiration and a fresh perspective for people from all walks of life – it is this upliftment that is synonymous with the Nescafé brand.
It All Starts With a Nescafé, and from great success with the Nescafé Red Mug Sessions, we’ve discovered the potential and talent of our local music industry. This year, we are proud sponsors of the biggest award of the SAMAs, the Album of the Year. This highly anticipated award is the culmination of hard work, long hours, and plenty of coffee.
We respect the hard work and inspiration that goes into creating a masterpiece; and we celebrate the dedication that’s gone into this year’s SAMA22 Album of the Year, and this year it will be served hot by Nescafé Gold.
About the South African Music Awards.
The South African Music Awards (SAMAs) are an annual awards ceremony, run by the Recording Industry of South Africa (RiSA), where accolades are presented to members of South Africa’s music industry. 2016 Marks the 22nd instalment of the prestigious ceremony, equivalent to the Grammy Awards. The show will be broadcast live on SABC 1 on the 4th of June 2016. Catch the SAMAs live at the Durban ICC by getting your tickets and enjoy the festivities leading up to the event as well as the after parties.
For more information about Nescafé and #SAMA22, follow us on social media:
Twitter icon: @TheSAMAs, @Nescafé SA
Instagram icon: @TheSAMAs, @Nescafé SA
Facebook icon: South African Music Awards SAMAs, Nescafé SA