NATIVE VML rounded off a historic week for the six-year-old agency at the 69th premier international award show, the Cannes Lions, garnering 11 finalists, as well as Bronze, Silver and Gold Lions. The campaigns that were recognized are significant in their impact on society, in altering perceptions on key social isssues, and ultimately changing people’s lives.
“When we started NATIVE five years ago, it was with the intention of creating a new kind of agency – an agency whose ideas would be born digital but would extend beyond the digital canvas. Our success at Cannes this year is particularly gratifying because the work that was recognised is a reflection of our integrated offering, spanning categories as diverse as print, design, direct, media and mobile,” says Jason Xenopoulos, CEO NATIVE VML.
NATIVE VML received two Lions for its #IAmMuslim campaign – a Gold Campaign Lion in the Print and Publishing category and a Bronze Lion in the Design category. In addition, the agency received a Silver Lion for Twitter Refugees in the Media category for the Use of Social Platforms.
“A huge thank you to PASSOP who shared our vision for #IAmMuslim and Twitter Refugees, and to the NATIVE team who continue to deliver purpose-driven work every day, “concludes Xenopoulos.