The National Credit Regulator (NCR) joined forces with the City of Johannesburg (Regional office) and the Johannesburg Metro Police Department (JMPD) on Friday removing unlawful adverts, in and around Midrand, which were placed on lamp posts and traffic signs. The initiative is in line with the NCR’s ‘Misleading Advertising’ campaign, which aims at educating the public about misleading advertising practices.
The National Credit Act (NCA) is quiet clear on the required content for advertisements. Certain words and phrases are prohibited in credit adverts, says Jacqueline Peters, Manager: Investigations and Enforcement at the NCR.
Any of these statements and phrases or any wording that has substantially the same meaning may not form part of any advertisement or direct solicitation for credit:
- No credit checks required;
- Blacklisted consumers welcome;
- Free credit.
Despite these clear Regulations, we still find a substantial number of these unlawful adverts of this kind, even in the mainstream media. The NCR is engaging in a concerted effort to eliminate these unlawful adverts, said Peters. This will not only affect flyers and posters, it will also affect unlawful adverts in the mainstream media, concludes Peters.