MTV Staying Alive Foundation & MTV Base appoint Quizzical Pictures to produce MTV Shuga
Johannesburg: The MTV Staying Alive Foundation and MTV Base (DStv channel 322) have appointed award-winning South African content specialists Quizzical Pictures as the production company for the upcoming series of pro-social drama MTV Shuga.
Quizzical Pictures, known for dramas like Rhythm City, Hopeville, Intersexions and Umlilo. is already in pre-production for the fifth series of the 8-part drama series, which will be shot in Johannesburg later this year. The series will star South African actress Mohau Mokoatle, in the role of schoolgirl/singer “Bongi”, with numerous new roles still to be cast.
Season 5 of MTV Shuga, set in South Africa for the first time, will evolve to include a new focus on adolescent girls and their vulnerability to HIV infection and unintended pregnancy, alongside other storylines relating to sexual and emotional issues affecting South African youth. Previously filmed in Kenya and Nigeria, season 5 is being funded by South Africa’s Ministry of Basic Education, PEPFAR (The US President’s Emergency Plan for AIDS Relief), Marie Stopes International and Positive Action.
Commented Georgia Arnold, Executive Vice President, MTV Staying Alive Foundation, “We are delighted to appoint Quizzical Pictures to work on MTV Shuga – their understanding of the MTV Shuga legacy, and their appreciation of what we are trying to achieve were outstanding, and we look forward to them carrying the torch forward in South Africa in series 5.”
Added Monde Twala, Vice President, BET, Youth & Music, VIMN Africa, “MTV Shuga is a trailblazing edutainment property that has had real world impact and changed lives by making viewers reflect on their life choices. We look forward to working together with Quizzical Pictures to evolve the franchise in a South African context for the first time.”
Commented Harriet Gavshon, Managing Director, Quizzical Pictures, “We have always admired the MTV Shuga project so we are excited to be part of its South African season.”
An award-winning pro-social multimedia campaign and TV series, MTV Shuga is broadcast across sub-Saharan Africa, and has screened on MTV Base, MTV, SABC1, MNET and e.TV in South Africa.
For more information on MTV Shuga, please go to www.mtvshuga.com or www.mtvbase.com, follow us on Instagram at www.instagram.com/mtvshuga/ or like us on Facebook at www.facebook.com/mtvshuga. To join the conversation about the event please use the hashtag #MTVShugaSALaunch.