Mpact Recycling is a leading paper recycler in South Africa, which counts amongst its goals educating consumers on the benefits of recycling. The company today announced that it has renewed its partnership with the glamourous Mrs South Africa pageant for the second consecutive year.
Mpact Recycling managing director, John Hunt says, “Our partnership with Mrs South Africa delivered great value in 2015 as the 25 finalists contributed to educating school children on the benefits of recycling and helped us to identify and include new communities and schools in our schools’ recycling project. This year, our campaign will include a socio-economic development element where the Top 25 contestants will meet community leaders to identify needs in their areas, which Mpact will meet provided that the area’s recycling targets are met. The campaign objectives fit neatly with Mpact’s own drive to create awareness in schools and communities about recycling.”
As an organisation, Mrs South Africa has changed the perception of what married women can and should be doing for their communities. Beauty with a purpose and making a difference is a key part of the beauty pageant.
Joanie Johnson, managing director of Mrs South Africa adds, “As part of the competition, our finalists are encouraged to help with community upliftment and development initiatives throughout South Africa. Raising funds and charity work is an important part of the contestants’ journey.
“Through the partnership with Mpact Recycling our finalists are encouraged to focus on helping their communities establish themselves in recycling, stimulating job creation around recycling, and educating their communities, schools and the youth on the importance of looking after the environment, whilst also enabling schools and communities to raise much needed funds.”
Mpact Recycling has helped set up over 40 buy-back centres, with more than 2000 schools and communities recycling on a regular basis.
In 2015 it had 294 schools participating in its schools recycling competition. This reached 143,913 eager young learners, who made successful inroads in assisting Mpact Recycling reduce waste going into landfills through a growing culture of reducing, reusing and recycling.
The company overall exceeded the 500,000 tonne mark for recycled paper during 2015 and it hopes to increase its tonnage in 2016.