Lipton Ice Tea, South Africa’s leading ice tea brand, today announced the launch of its first combination flavour – Green Ice Tea Pear and Peach. With a naturally refreshing and tasty flavour, offering consumers refreshment in every sip, the product will hit shelves at the end of March.
“Enjoyed in over 150 countries worldwide since 1880, Lipton Ice Tea prides itself on offering non-carbonated drinks with tea and juice extracts,” says Neo Phiri, Marketing Manager, Lipton Ice Tea. Phiri says that the ice tea market is experiencing rapid growth both globally and locally and that the new Lipton Ice Tea, Green Ice Tea Pear and Peach, offers a distinctive combination of Green Ice Tea blended with tasty Pear and Peach, which is genuinely refreshing and uplifts with every sip.
“What sets this variant apart is the blend, a combination first, which we are expecting to be well received by our consumers,” she adds. The launch of the new variant will be supported by an integrated marketing campaign including in-store activations, a radio campaign, and PR.
“We will also put a major focus on offering sampling of the new flavour combination nationwide over the next three months in order to get consumers to try the naturally refreshing flavour combination,” adds Phiri.
“Lipton Ice Tea is all about adding real refreshment to real moments in real life. It’s all about tasting ‘the brightside’ and we aim to give South African consumers a refreshing take with the launch of this new blend of Green Ice Tea Pear and Peach.”
Green Ice Tea Pear & Peach Flavour is available at retailers nationwide in 2 pack variations at a recommended retail price of: 500ml = R10.59 and 1.5L packs = R18.99. Lipton Ice Tea.
Naturally Refreshing and Tasty.
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