Lauren Kruger joins Airport Ads®
Airport Ads®, a division of Provantage Media Group, is proud to announce the appointment of Lauren Kruger as Marketing Manager.
Kruger brings with her exceptional skills in terms of marketing and building brand equity. She has extensive experience in consulting to companies in various sectors throughout Africa and has helped them gain significant traction in local markets.
Kruger has worked for the likes of Base Two, 3Fifteen, The Brand Union and L’Oréal and has consulted to Gloo Digital and Sunshinegun, honing her 360-degree perspective on how consumers assimilate and respond to branding.
Mzukisi Deliwe, Deputy CEO of Provantage Media Group and spokesperson for Airport Ads®, is thrilled to have her on the team. “Airport Ads® and its clients will benefit hugely from Lauren’s insight and extensive experience in marketing. She is a specialist in enhancing brand equity through rapidly emerging digital branding opportunities and we are extremely pleased to have her on the team.”
Airport Ads® has advertising rights to 13 airports in South Africa and at Kenneth Kaunda International Airport in Zambia. The unique platforms – Visionet™, airport.tv®, Charging Stations, Airport Classic and Airport Active – capture the attention of millions of discerning travellers monthly. Airport Ads® is committed to maximising engagement with upper LSM audiences in luxury transit environments and is thus at the forefront of developing and implementing innovative solutions for both advertisers and consumers.