Investec spreads message through Airport Ads®
Investec has partnered with Airport Ads® in order to brand strategically placed billboards in both King Shaka International Airport (Durban) and Lanseria International Airport (Johannesburg). The exclusive platforms are highly impactful due to their impressive size and location, taking the message to the relevant audience when that audience is highly receptive to it.air
Airport Ads® has sole advertising rights at Lanseria International Airport and has provided Investec with the opportunity to showcase its messaging on an enormous billboard that measures 2, 4 metres by 18 metres. At King Shaka International Airport, the specialist bank and asset manager is harnessing the power of a billboard in the Business Class Lounge within the Domestic Departures area, ensuring that the messaging has an impact on the right consumer.
Mzukisi Deliwe – Director: Airport Ads® comments: “When it comes to getting a message across, the bottom line is this: you need to be where your target market is, you need to talk to them in their language and you have to be where your audience’s mind-set is open and ready to assimilate messaging. With the high dwell-time in airports, consumers have the time and the frame of mind to forge affinity with brands.”
Airport Ads®, a division of Provantage Media Group, continues to take brands to new heights through strategically placed airport branding, airport activations and through its highly desirable airport.tv® digital television channel.
Airport Ads® is present in 11 airports in South Africa and at Kenneth Kaunda International Airport in Zambia. To find out what Airport Ads® can do for your brand contact Mzukisi (Mzi) Deliwe on 0861 776 826 or [email protected] or connect @ProvantageSA or go to www.provantage.co.za