Psst.. Here’s the #SAMA22 guide to living it up like Mzansi’s stars
Every year, the million-rand question at the South African Music Awards is: What’s in the bag? This year, it’s a R1.6-million question, because that’s how much the cool stuff in the coveted celebrity goodie bags is collectively worth.
On-stage presenters and live performers at the 22nd Annual South African Music Awards will be rewarded for their efforts with complimentary goodie bags crammed with to-die-for swag – from exclusive beauty products to designer shades and sneakers, and from smooth-as-silk Scotch to funky socks and even bra lifts.
Ever wondered how it feels to live like a bona fide star – the products they use, the brands they love, the food and beverages they party up a storm with? For those who fancy living vicariously through the 160 dynamic #SAMA22 performers and presenters, here’s an inside glimpse of what they’ll sashay away with after the awards ceremony at the Durban ICC this Saturday, 4 June 2016.
Each goodie bag will sport a pair of luxurious Ray-Bans – sunglasses that, over the past eight decades, have proved indispensable for cultural icons who don’t merely want to be seen… they want to be noticed.
Those shades will certainly come in handy after our lucky goodie bag recipients have tucked into their exclusive gifts from a C-Squared branded tie, bow tie and handkerchief to blended Scotch whisky Chivas Regal, premier wine estate Spier, and fine wine and spirit merchants Norman Goodfellows…
They can freshen up again with Vita Coco, a refreshing, natural cocount water, as well as mugfuls of heavenly, piping-hot coffee courtesy of Album of the Year sponsor Nescafé. The nation’s movers and shakers will also be able to tackle the inevitable post-party munchies with lashings of scrumptious Häagen-Dazs – the essence of REAL ice cream – and Steers’ trademark flame-grilled burgers.
They’ll also score trendy Millé sports gear to look fabulous on and off the field, as well as Converse footwear – the only sneaker defined by those who wear them. Why not pair them with Stance Socks – a product as imaginative and individualistic as their people who wear it, like Will Smith and Rihanna?
In keeping with the music theme, there’s a special treat in the bag from Rocka, whose premium headphones and earphones are designed in collaboration with SA’s top music icons.
Feeling a bit flabby and saggy? The fitness programmes offered by Body 20 Studio deliver a stronger, fitter you in only 20 minutes per week. Plus, an unusual addition to the goodie bags is a nifty little handbag essential from Best Breast – instant adhesive breast lifts that mean you can kiss your bra goodbye!
Celebs need the ultimate in pampering and grooming products to help them rock all those red carpets, and the bags will be bulging with products and vouchers from the Beauty Factory (luxurious bath and body ranges at an affordable price), Beauty Fix (a recently launched South African skincare brand that the nation’s beauty editors are already raving about), Black Opal (cosmetics and skincare products for men and women of colour), Mizani (hairscare and styling products for natural and relaxed hair) and Candi & Co (a hair and beauty salon that wants you to #ownit).
Also helping our stars look sensational are brands such as Lip-Ice (the original lipcare product that’s been looking after South African lips since before you can remember), Malia Nail Care (which goes beyond nail polish to create a fashionable nail wardrobe), Smile Phela (to help you get that winning smile), SOHO (New York-style beauty and grooming) and Swiitch (a South African online beauty store founded by 15-year-old entrepreneur Rabia Ghoor in 2015).
After being showered with all these desirable gifts from leading brands, is it any wonder that Mzansi’s most dazzling and debonair performers and presenters look like a million bucks?
Don’t miss all the excitement and live entertainment of the 22nd Annual South African Music Awards on Saturday 4 June 2016, celebrating the crème de la crème of South African music talent. The ceremony will be broadcast live on SABC1 from 8pm. Tickets for the live show are available at Computicket, starting at R350.