GardenShop is a one stop destination for garden enthusiasts, wannabees and homeowners who today often have limited knowledge about gardening but want to ‘colour’ their garden and enhance their outdoor living space. This explains why GardenShop has approached the market differently with innovative, solution driven products that provide instant gratification for their customers.
For this reason, the garden retailer, nursery and lifestyle centre is embracing change and embarking on a rebrand by refreshing its website identity. Each feature of the website’s user experience ‒ the look and feel, functionality, and the interface ‒ also reflects the essence of the brand, and enables online audiences and potential buyers to absorb content and information online.
GardenShop’s online marketing manager Megan Slabbert says, “The idea behind the creative is to present a consistent look and feel of the brand that is identifiable to the target audience and that communicates an integrated message in a visually appealing and inspiring format. Consumers are connected at all times and they are able to engage with the brand and make informed purchasing decisions via our website.”
From GardenShop events, regular gardening tips and advice, special offers, GardenShop loyalty rewards, new stock, planting techniques, different types of garden, gifting ideas and furnishings, new ranges including Weber, Yankee Candle, and birding accessories, GardenShop.co.za is a fount of information.
For more information, visit the re-imagined website: www.gardenshop.co.za
Alternatively, connect with them on social media platforms Facebook: (https://www.facebook.com/GardenShopSA) or Twitter: @GardenShopSA.