Golf Ads congratulates South African-born Justin Rose who became golf’s first Olympic champion in over 100 years, as the Brit outlasted British Open champion Henrik Stenson at the 2016 Summer Olympics in Rio de Janeiro. Rose shot a final round 67, while Stenson’s 68 saw him hold on for second place and a silver medal, two shots adrift.
This win reaffirms the fact that golf is a well-established and growing sport in the country and that advertising within in clubhouses and greens is well poised to target the highly sought-after affluent golfing audience.
Simon Turck, Managing Director of Golf Ads, a division of Provantage Media Group which specialises in Out of Home marketing in South Africa’s niche golfing environment, commends Rose, championing him as, “A brilliant advert for the game.”
“The fact that South Africa also competed and had the full onsite support of Gary Player was tremendous. The Olympics will no doubt have a positive impact on golf around the globe and interest in the great game. Considering Rio only had two 18-hole courses before the Olympics, it distinguishes the South African golf industry as very well poised in terms of growth opportunities. We have an abundance of courses in South Africa and Golf AdsTM has access to over 175 of the top courses here.” says Turck.
Turck also congratulates top ranked South African in the Olympic field Jaco Van Zyl who not only carded the second ace in Olympic golf history, but also the second in just three rounds of competition. Van Zyl, born in Pretoria, reached the top 50 in the Official World Golf Ranking in February this year for the first time. Van Zyl’s ace occurred at the 8th hole of the Olympic course, a 172-yard par-3.