Forecast for the festive season – a cold Gold Rush from north to south and from coast to coast

By in Retail, Food, Drink on October 25, 2016

Soweto Gold is preparing for a National Retail Launch with all major retailers.

Soweto – Ubuntu Kraal Brewery – Home of Soweto Gold, one of South Africa’s leading craft breweries and the makers of the acclaimed Soweto Gold craft beer – today announce that their popular beers will be available nationally through all major retailers from November this year.

“Consistent quality and constant supply are the key challenges faced by the craft industry” – says Soweto Gold’s Chief Beer Officer, Ndumiso Madlala. “We are confident that our holistic route-to-market partnership with Super Group Distribution will finally ensure that our sought-after beers will be available across our thirsty nation – from north to south and from coast to coast. Cold Gold for all!”

Soweto Gold has entered into listing agreements with all major retailers and will be launching Soweto Gold – Superior Lager in new packaging – an amber 330ml bottle with its iconic label and a brand-new golden neck label. The Soweto Gold – Apple Ale remains in its green shimmer shrink wrap and the spicy ever popular Gogo’s Ginger will hit the shelves in the beautifully decorated retro bottle.

“We have added more staff and are looking at adding more shift to be able to meet the expected demand. Our recent expansion and now our national retail launch will create more desperately needed township jobs and we are looking at expanding even further before Easter next year.” Ndumiso remarks proudly. Putting the BEE into beer since 201