With the economic pressures that is being faced by society, many individuals have pursued alternative ways to make money through the operation of small businesses. However, these small businesses face multiply challenges such as finances, budgeting, marketing and possessing adequate resources to ensure that their businesses thrive. Christina Mogase, a local female entrepreneur from the Brits area experienced challenges in the form of transportation within her catering business. This however, is now a thing of the past as she recently drove off with a brand new Nissan NP200, made possible by Coca-Cola Beverages South Africa (CCBSA).
Christina “Toki” Mogase is a single mother of three and a passionate and driven individual who consistently looks for new ways to better herself. As a regular customer at Metro Cash & Carry in Brits, she came across the “Win a Bakkie” competition whereby customers had to purchase Coca-Cola product at their local wholesalers, follow instructions on the scratch card and cross their fingers in hopes of being a winner. Speaking at the handover recently, an ecstatic Mogase expressed her gratitude for this new addition to her business as it would allow her to purchase stock and travel to events without the extra costs and admin of hiring a vehicle.
This quarterly incentive competition is conducted amongst the wholesalers and has been running successfully for the past 3 years. It not only allows customers to indulge in their favourite brand but drives sales and rewards them. There were over 5000 entries, which is a clear indication of its success and its popularity in the community.
Simultaneously, community members who attended the handover were treated to Coca-Cola Zero products, to create awareness around the sugar free offering. “We as a business are very happy with the outcome of this competition, especially when you are able to witness the amount of happiness that such a prize gives to one our customers. We wish to extend our sincerest gratitude to our wholesalers for assisting us in driving this competition and we look forward to many more successful competitions to come, “said Vusi Msiza, Regional Key Account Manager, CCBSA.
CCBSA values enterprise and community development very highly in the business and will continue to seek viable ways to ensure that they as a corporate citizen do their best to assist where possible.