Y&R South Africa recently welcomed new Integrated Executive Creative Director, Jacque Matthee, to the agency’s Johannesburg office.
Jacque has proven himself as a dynamic team leader by producing future-facing work on big South African brands, and has hit the ground running with the task of helping to revitalise Y&R SA’s Johannesburg office and studio.
To Jacque, it’s exciting to be invited to ‘write a few chapters’ in the story of Young and Rubicam Advertising as one of the original global ad agency networks. A career-long quest of sixteen odd years to learn and understand the various advertising disciplines led him to intimately experience the joys and pains of each. “I’m all for dropping the pretence, checking your ego at the door and getting into that brief, solving that problem, putting only the best solution forward no matter the discipline or channel – that’s what our clients need, that’s what their brands deserve – and that’s what consumers expect,” he says.
“Bringing Jacque on board as an Integrated ECD lays down a marker, not only for the kind of work we’re interested in doing, but for how we’ll be operating as an agency,” comments Graham Lang, Chief Creative Officer of Y&R South Africa and Africa. “We are living in a post-digital world and that means that Connected Ideas are at our core – ideas about things that people care about, that can reach them anywhere, and in a way that makes them want to share these ideas.”
According to Graham, the local industry has seen how transformational creative ideas can powerfully impact brands and businesses, but agencies need to evolve in order to deliver on this consistently. “We have been taking a hard look at how we are set up as Y&R South Africa, and even though we’ve achieved year-on-year creative success in a tough economic climate and in a very competitive industry, we can’t rest on our laurels. We are proud to have Jacque on board and believe that he is a “new breed” creative, perfectly positioned to take Y&R SA forward. Exciting times ahead,” he adds.