DSSA Pretoria student wins top packaging redesign award
Pretoria North resident Tashalie Vorster was presented with a Student Gold Pack award in the category for improving / redesigning packaging of an existing brand. Vorster, a second year IIE BA Graphic Design student at The Design School Southern Africa, (an educational brand of The Independent Institute of Education (The IIE)), was also announced as the second overall winner in the awards.
The Gold Pack Awards are issued by the Institute of Packaging South Africa (IPSA) and is the showcase for the South African packaging industry. Since its inception in 1973, the Awards have grown into an event of considerable importance and prestige.
Vorster selected the Whole Earth Farms brand from the US to improve and redesign. Its grain-free product line includes six dry dog foods. Voster noticed a design flaw in the brand’s name and logo which did not reflect that it catered for dogs. She endeavoured to design a logo which would better reflect what the company was about and who they catered for.
“I redesigned it with a photo of a dog wearing a farm cap, linking the two themes of pets and farms. I added in some additional features like the dog carrying a pole with his paws and a little door on the packaging that the food comes out of,” says Vorster.
An additional theme in the redesign was to make the packaging both reusable and recyclable. The packaging came with a sticker explaining the new features. “The design is clean, indicating no fuss, no mess, and no dog food smell,” explains Vorster.
She entered her design with the encouragement of Whole Earth Farm director Bill Marshall. “He believed my design had a chance of winning, and now wants to send it on to the World Packaging Organisation’s World Star Student Awards,” continues Vorster.
Pretoria campus Graphic Design Lecturer Jeanne Muller was one of Vorsters biggest supporters. “My lecturer Jeanne was an enormous motivation to me throughout the entire project, and especially with my design work. That’s the thing when you study at The Design School SA, they have a very hands on approach and they want their students to succeed,” explains Vorster.
“Competition for awards is fierce, which makes Tashalie’s recognition all the more noteworthy. The awards event itself is a prestigious celebration for everyone involved or interested in packaging and The Design School SA is enormously proud to have her as a student,” says Muller.
“I believe my design was the right one at the right time. Winning this award has given me an enormous boost, I feel confident in what I am doing and I can continue to push myself with even more innovative designs,” concludes Vorster.
Apply now at The Design School SA, for a world-class IIE degree in Graphic Design. Visit www.designschoolsa.co.za