The public is invited to join hands with Coca-Cola Beverages South Africa (CCBSA) for a coastal clean-up scheduled to take place at the shoreline next to Durban’s Blue Lagoon pier from 8am on Saturday, 30 July 2016.
The initiative was sparked by a Facebook post by Richard McLennan challenging Coca-Cola to take action and protect the environment in response to recent flooding in Durban, where rivers had spilled plastic waste into the ocean, which then washed up on the shore. We applaud the concern demonstrated by Mr McLennan and hope to see a continuous increase in awareness and participation in environmental initiatives among our fellow South Africans.
The clean-up in Durban will be undertaken by CCBSA employees as well as Ekuthuleni Primary School together with volunteers from the public. Tshidi Ramogase, Public Affairs and Communication Director said “As part of the Coca-Cola system, we are committed to the Extended Producer Responsibility principle and actively initiate and participate in programmes that encourage post–consumer waste recovery. We participate in the annual International Coastal Clean-up in KZN and the Eastern Cape; an initiative we have been part of for more than 22 years.”
Another such initiative is the Schools Recycling Programme which has in the last five years redirected in excess of 1300 tons from landfills and oceans. In 2015 alone the programme collected more than 700 tons from 447 schools. “It is through such programmes that we are able to change the mind-set of an entire generation in order to change the way society manages waste into the future” Ramogase says.
“Our commitment to a sustainable environment is further demonstrated by our partnership with Mpact which has launched a world class recycling plant with CCBSA taking up to 8 000 tons annually of the 21 000 tons recycled PET resin (rPET) generated at the plant”,Ramogase explains.
Sustainability is also a culture within the CCBSA business which recycles over 85% of the total waste produced at their sites; two of which have achieved a recycling rate of over 95%.
Members of the public are encouraged to support this initiative and lead with us as we protect one of our fundamental rights as South Africans i.e. the right to an environment that is not harmful to the health or wellbeing of present and future generations.