Cinemark wins ‘Most Award’ as Best Media Owner in Cinema Category

Cinemark walked away with the MOST Award in the Cinema category at this year’s 8th annual MOST Awards celebration, making it two wins in two consecutive years.The MOST Awards recognise the ‘best of the best’ media agency
and media owner sales teams, as voted by their peers in the
industry. The awards recognise knowledge of own brands and the
broader media landscape, knowledge of client brands and the
market landscape, service delivery, innovation, authority and
involvement. This year’s event was held at the Wanderer’s Club in
Illovo, Johannesburg, on 13 September.

“Having scooped the award for Best Media Owner in the Cinema
and Television category in 2015, Cinemark was once again
successful in lifting the 2016 MOST Award for Best Media Owner in
the Cinema category. This is an amazing achievement and
testimony to the hard work and dedication of the sales team in a
challenging economic environment. We would like to thank the
industry for recognizing our winning sales team with this award,”
says Motheo Matsau, Chief Marketing and Sales Office of Ster-
Kinekor Theatres.

“The team has displayed determination and innovation in its
approach to putting clients’ brands on the big screen. Their
success reinforces cinema as a captive media platform that
delivers superlative audience attention and influences consumer
behavior towards advertised brands. The medium offers fewer
distractions – in fact, research shows that adverts are regarded as
part of the overall cinema entertainment package.”

The team has focused its efforts on offering solutions that achieve
a client’s particular business objective or sales target. “Our unique
approach to offer clients different ways of buying cinema results
from our understanding of their specific requirements. We are able
to create highly targeted campaigns in cinema that guarantee
audience numbers to provide business solutions,” comments Leslie Adams, General Manager: Sales of Ster-Kinekor Theatre, who accepted the MOST Award together with the Cinemark sales team.

“Having been recognised by the industry as the best media owner
in the cinema category, we would like to challenge marketers and
advertisers to put our winning team’s industry knowledge and
service delivery to the test. Let us create a bespoke cinema
campaign for one of your brands or products to achieve a specific
business goal, and we think you will be amazed at the results,”
says Adams.