creative

Cape Town graduate the only student finalist in prestigious Bookmark Awards

By in Awards, Fashion, Lifestyle on March 23, 2016

The winners for the prestigious 2016 IAB Bookmark Awards were announced to a packed audience at The Turbine Hall, recently.

Kevin Dunbar, The IIE/Vega Cape Town graduate, was the only student finalist this year and is seen as a massive achievement when you consider that now in its eighth year, the Bookmarks received a record number of entries that represented the diversity, innovation and growth of digital in South Africa.

Dunbar, who graduated as a student of Brand Communication focusing in Multimedia Design at the Vega School of Brand Leadership, a brand of The Independent Institute of Education (The IIE), ticks all the boxes which one would expect to tick when meeting a bright, intense and passionate young creative whose star is on the rise.

The nomination for Best Digital Student was due to his exceptional website, www.thecreativeblock.co.za, which he conceptualised as a part of his final year requirements at Vega. The website represents the young creative’s acknowledgement of the ‘creative block’, which usually materialises during times of great stress, but from which exceptional ideas can arise.

“We are inordinately proud of Kevin’s achievements, not just as a finalist for such a highly respected award, but also for his determination and success within his chosen field,” says Nicky Stanley, marketing navigator of Vega. “His achievements are a testament to the hard work our navigators (lecturers) put in to developing talented young creatives who are confident, capable leaders who will have a real impact on the future of the industry in South Africa. We can’t wait to see him excel in his future designs and projects.”

Dunbar, who trained as a multimedia specialist but now works across the board, is currently brand custodian for Sxollie Cider, a boutique South African cider brand. “I attribute my success to Vega’s holistic approach to teaching and preparing students for their life in the real world,” he says. “I received the opportunity at my current job because of my internship and the way in which Vega helps to bridge the gap between students and employers within the industry.”

Apart from his award nomination, Dunbar has been featured in Design Times and made up the editorial team of the Vega publication, Fresh Cream. “I feel honoured to be recognised, especially for a project that was so reflective of my personal creative journey,” continues Dunbar. “I am excited for what the world has in store for me over the coming years – whatever it is, I feel prepared to tackle it head-on.”

The Bookmark Awards is an IAB SA initiative that celebrates its eighth year in 2016. These are the local digital industry’s highest-calibre awards aimed at identifying and rewarding excellence in digital creative work and execution, benchmarked against international standards and measurable results as judged by our host of local and international judges.