Breaking the insurance mould with a Loerie
A story that captures hearts, minds and eyes is not traditionally something anyone would associate with insurance, but true to form, King Price Insurance is breaking the mould with the receipt of its first Loerie.
The relatively new comer on the short-term insurance block, King Price was celebrated at the brand communications industry Loerie Awards Ceremony on Sunday, 21 August 2016 for its quarterly newsletter, the King Press.
Honoured with a silver Loerie in the category Print Communication: Branded Content, King Press was celebrated for its unique take on internal communication; delivering newsworthy articles and elevating a quarterly newsletter to a must-read.
“From internal mailers, to our branded bobble heads and everything in between, consistently communicating the King Price brand is vital to sustain and develop our royal family culture,” says Natalie Bisset, General Manager of Marketing at King Price.
The King Press adds to each employee’s red carpet ‘welcome to work’ every morning, with on-site car wash and shoe shine services, and their funky work environment complete with jukeboxes, arcade games, table tennis, air hockey, dartboards and free popcorn or slush puppies.
Xfacta Consulting Services was tasked to bring this culture to life on print, in an engaging and informative way, entrenching the King Price brand and creating a sense of belonging for its employees and brokers.
“King Press demonstrates a fresh take on the traditional tabloid format,” says Bisset. “It captures the essence of the King Price brand through a distinctive visual and written tone, while its appealing layout and imaginative use of illustrations complement easy-to-read articles.”
Just four years since it opened its doors, King Price is turning the short-term insurance industry on its head with premiums that decrease monthly, employees that live an inspired and challenged life, and a newsletter you’d want to read from cover to cover.