Bliss Brands launches Vipec
Leading South African homecare manufacturer, Bliss Brands has launched Vipec, a new all-purpose active cleaner that offers exceptional quality at an affordable price, while keeping your home grease free.
Over the years Bliss Brands has added a variety of products to its stable including MAQ Fabric Conditioner, Rigor Thick Bleach, MAQ Dishwashing Liquid as well as Securex soap. The brand together with its affordable, quality products has gone from strength to strength, proving that a proudly South African brand can stand up against the multi-nationals within the category.
Jacqueline Jacobs, Sales & Marketing Director – Bliss Brands, comments: “At Bliss Brands we are strong believers in manufacturing products that are affordable, without compromising on quality. We pull this philosophy through everything that we do, from branding to advertising to roadshows. We always produce quality and also give quality back to our loyal consumers via campaigns that are purely centred around them. On our latest campaign – MAQ4Moola – we are giving 200 hundred people five thousand Rands in cash! We are putting quality and quantity back in their pockets!”
As part of the launch for Vipec, the MAQ Roadshow team will be visiting various areas in South Africa and Botswana, creating hype and excitement. To further boost the launch, a nationwide radio campaign will ensure that consumers know about the product and where it can be purchased.
Vipec is available in three exciting variants – Zesty Lemon, Fresh Potpourri and Gentle Lavender. Vipec is a multi-purpose active cleaner cream that cleans any household surface and is guaranteed to remove grease and grime. It can be purchased from leading retailers.