Big Ups! Engen retains GenNext title
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the sixth consecutive year that the country’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength.
As a leading producer and marketer of fuels, lubricants and oil-based products, and the provider of associated convenience services, Engen is committed to being the oil company of choice for consumers and their families.
With youth development playing a central role in the company’s social investment, sponsorship and transformation initiatives, Engen is dedicated to positively engaging and contributing to the future self-sustainability of young South Africans. This is done primarily through the Engen Maths and Science Schools, Engen Knockout Challenge youth soccer development initiative, and the Engen Pitch and Polish and Engen Prosperator programmes.
The latter two programmes both support the advancement of small and medium sized businesses and seek to create a sustainable entrepreneurial culture. Engen believes that its contribution in this regard will go a long way towards creating much needed jobs and help curb high levels of unemployment, especially amongst the youth in the communities where we do business.
Tasneem Sulaiman-Bray, Engen General Manager: Corporate Affairs says the results of Sunday Times Generation Next continues to validate Engen’s presence, investments and marketing focus. “We are honoured to once again receive this award and want to thank our young customers for choosing us as the ‘Coolest Petroleum Brand’. While it is evident that we are staying current in today’s market, we remain humbled by the award.”
While Engen continues to have the largest service station footprint in South Africa, it has been the company’s constant innovation and customer service focus that have placed it ahead of the pack in brand recognition and loyalty across all audiences.
“We continue to focus on consistently reinvigorating the brand and investing much effort into remaining an attractive stop-over for youth. As a brand, it is important for Engen to move into exciting, innovative spaces where it can engage customers and interact with them,” says Joe Mahlo, Engen General Manager: Sales and Marketing.
Looking ahead, Engen will continue to focus on the roll-out of signature convenience offerings across its network, including fast food and restaurant partnerships, Wi-Fi, our latest Butcher’s Best Biltong Bars and Pure Water on Tap water bars, alternate payment partnerships and a range of other exciting innovations.
Sunday Times Generation Next is the leading annual youth brand preference and consumer behaviour survey. It tracks consumer behaviour and preferences of South Africans aged 8 to 23 – a highly influential segment of the market.