ASUS Breaks Record with 15 Wins at the 2016 Red Dot Design Awards

Johannesburg, South Africa –  1 April 2016 will always remain a remarkable day for ASUS as they won 15 prestigious 2016 Red Dot Awards for outstanding product design, setting a new record number of wins for the company in a single Red Dot Award competition. The wins underscore the ASUS commitment to design innovation and providing exceptional product experiences to consumers. The winning products include the latest ZenBook notebook; ROG GX700, G752, and Strix GL502 gaming laptops; VivoBook X Series laptops; TUF Sabertooth Z170 Mark 1 and ROG Maximus VIII Formula motherboards; ROG Claymore gaming keyboard and ROG Spatha gaming mouse; and ZenBeam E1 projectors.

The winning ASUS products were chosen from a large field of 5,214 entries from 57 countries. Products considered for the award are assessed on wide range of criteria, including degree of innovation, functionality, ergonomics, symbolic and emotional content, and ecological compatibility. The Red Dot jury for 2016 is comprised of 41 design experts from around the world. Awarded annually since 1954 by Design Zentrum Nordrhein Westfalen, the Red Dot Award for Product Design is an internationally recognised mark of quality for products that demonstrate design excellence.

 ASUS ZenBook (2016 Release)

The upcoming ASUS ZenBook is a super thin and light notebook with a premium Zen-inspired concentric-circle finish. ZenBook features a gorgeous QHD+ IPS display for incredible visuals and the latest generation Intel® Core™ i7 processor that delivers supreme performance for work or play. Additional product information will be available soon.


ROG GX700 is the world’s first liquid-cooled gaming laptop with the detachable ROG-exclusive Hydro Overclocking System cooling module. GX700 is powered by a 6th-generation Intel® mobile K-SKU processor and NVIDIA® GeForce® GTX™ 980 graphics card. Its ROG Hydro Overclocking System lets users overclock the CPU, GPU, and memory performance to give GX700 incredible desktop-grade gaming performance at home and ultra-fast performance on the go. The performance provided by the Hydro Overclocking System enables GX700 to be the world’s first 4K UHD gaming laptop — immersing users in real 4K UHD gaming worlds. In addition, it features NVIDIA G-SYNC™ technology for smooth, stunning visuals.

ROG G752

ROG G752 is a gaming laptop powered by a 6th-generation Intel Core™ i7 processor and up to NVIDIA GeForce GTX 980M discrete graphics. It can be upgraded to up to 64GB DDR4 RAM for faster, more energy-efficient performance. This aggressively-designed gaming laptop sports the new ROG Armor Titanium and Plasma Copper color scheme and features the ROG-exclusive mobile 3D Vapor Chamber thermal system on the 980M SKU for more efficient cooling and increased stability. It has a backlit anti-ghosting gaming keyboard with 30-key rollover for precise input.

ROG Strix GL502

ROG Strix GL502 is a compact 15.6-inch gaming laptop with a stunning display that delivers breath-taking visuals. Equipped with the latest quad-core Intel Core i7 processor and a dedicated, up to NVIDIA GeForce GTX 980M GPU, Strix GL502 is a gaming powerhouse that delivers smooth performance and highly-detailed graphics with even the newest, most demanding titles. Combined with its lightweight, ultra-portable design, Strix GL502 enables users to enjoy high-end gaming anywhere.

ASUS VivoBook X456, VivoBook X556, and VivoBook X756

The latest ASUS VivoBook X Series laptops — available in 14-inch, 15.6-inch, and 17.3-inch models — feature an elegant glossy, spun-, or brushed-metal-effect finish chassis that is available in five expressive colours: Chocolate Brown, Navy Blue, Arctic Snow, Glamour Red, and Icicle Gold. They are powered by the up to latest 6th-generation Intel Core i7 processor with up to 16GB RAM, and NVIDIA GeForce 940M graphics for gaming-grade Full HD visuals, the latest USB Type-C port is also equipped.

VivoBook X Series laptops feature ASUS Eye Care technology, which effectively reduces blue light levels by up to 33% to protect users’ eyes, ASUS Splendid for display colour optimisation, and ASUS SonicMaster for the best notebook audio experience.

TUF Sabertooth Z170 Mark 1

TUF Sabertooth Z170 Mark 1 is an enduringly-tough ATX Intel Z170 Express-based motherboard that delivers 24/7 durability with military-grade TUF Components, upgraded TUF ESD Guards 2 to fend off electrostatic discharge, and a five-year warranty for complete peace of mind.

TUF Sabertooth Z170 Mark 1 brings a completely new design language to the TUF line of motherboards. By harnessing the best technology and ASUS design expertise, Sabertooth Z170 Mark 1 makes a powerful statement of high style and extreme strength with Thermal Armor that has been redesigned with a sleek and stealthy black and metal grey colour theme. Sabertooth Z170 Mark 1 even has a detachable metal badge bearing the iconic TUF emblem.

TUF Sabertooth Z170 Mark 1 comes with TUF Fortifier, a reinforced back plate that ensures the motherboard doesn’t buckle under the weight of heavy graphics cards and CPU coolers while TUF Dust Defenders protect the rear input/output (I/O) ports, expansion and memory slots, preventing dust and other airborne particles from entering these critical connectors. TUF Sabertooth Z170 Mark 1 also combines the TUF ICe, TUF Thermal Radar 2 and TUF Detective 2 thermal-management technologies to ensure efficient cooling for user.

ROG Maximus VIII Formula motherboard

ROG Maximus VIII Formula is a Z170 chipset-based ATX gaming motherboard with an innovative cooling design that features the exclusive CrossChill EK. ROG teamed up with EK Water Blocks to develop this extreme-performance cooling block that has a high-conductivity copper channel for very quiet and cool air or liquid-cooled custom builds. With a liquid cooling system, CrossChill EK reduced MOSFET temperatures by up to 23°C.

Maximus VIII Formula features the all-new Aura LED illumination and laser-engraved durable ROG Armor. The Aura lighting-control utility allows users to manage the motherboard’s powerful built-in RGB LEDs or an attached RGB strip, or both — and in perfect synchronization for customizable style. Aura provides rig-builders with the creative freedom to experiment with six different lighting schemes, including static, strobing and pulsating effects. The Aura utility also offers the ability to change LED colors in time with music, or have them indicate CPU temperature.

Maximus VIII Formula has the very latest Intel Gigabit Ethernet, along with GameFirst technology for safer, more reliable connectivity. 5-Way Optimization lets users maximize CPU performance for gaming, entertainment, or productivity with a single click. SupremeFX 2015 brings together the best gaming-audio inputs and outputs, special shielded designs, and a collection of professional-grade hardware to ensure crystal-clear in-game audio.

ROG Claymore mechanical gaming keyboard

ROG Claymore is a gaming keyboard with Cherry MX RGB mechanical switches (Red, Blue, Brown, and Black options) and a detachable numeric keypad with macro functions to give users flexible placement options. This keyboard features individually backlit, customizable keys with RGB lighting and N-key Rollover technology. It can be synced to ROG motherboards, with hotkeys allowing users to control fan speed, boot up, CPU and memory overclocking, and BIOS access. ROG Claymore has a durable aluminium-alloy frame with Mayan-inspired detailing for a premium look.

ROG Spatha gaming mouse

ROG Spatha is an 8200 DPI laser gaming mouse crafted for MMO glory. It has a magnesium-alloy chassis and features a total of 12 programmable buttons, including six ergonomic thumb buttons. Its left and right buttons feature an easy-upgrade switch socket design for customizable click feel, with Omron® switches giving users a 20-million-click lifespan. Users have the freedom to use it in wired or wireless modes, and can enjoy a polling rate of up to 2000Hz when in wired mode. In addition, it has customizable RGB LED effects across three zones.

ASUS ZenBeam E1 projector

ASUS ZenBeam E1 is a palm-sized, pocket LED projector that works seamlessly with laptops, mobile phones and tablets, and has an HDMI/MHL port for compatibility with a wide range of video streaming and console gaming devices. ZenBeam E1 has an all-new design that features iconic ASUS Zen-inspired elements including the concentric circle detailing on the lens cap.

ASUS ZenBeam E1 features DLP™ technology and delivers bright and crisp 150-lumen WVGA (854 x 480) projections ranging from 15 to 120 inches. Its built-in rechargeable battery lets users conduct presentations without having to plug in to a power source, and doubles as a 6000mAh power bank to charge mobile devices. With ZenBeam E1’s small size and easy portability, users can always have a TV-sized screen available whenever they need it.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.