As part of his commitment to the AKA Scholarship, powered by SAE and Bridges for Music, AKA spent yesterday at the SAE Woodstock Campus in Cape Town. The multi-award winning artist interacted with dozens of SAE students in a Q & A session that was also streamed live on the internet.
The Q & A session gave the students the opportunity to hear first hand AKA’s own story and his journey from studying sound engineering to becoming an internationally celebrated songwriter and performer. Students engaged the artist on a range of topics including the reasons for his support of the scholarship to his views on the current state of the music industry.
AKA also explained his motivation for creating this scholarship in conjunction with SAE,
I am honoured to partner up with the SAE Institute and Bridges for Music to provide young people with the opportunity to shape their futures and potentially realize their dreams.
Visiting the campus today, I realized the scale of the work and investment we are collectively putting into this project. I have always believed that one day when I finally achieved my dreams that I would do whatever I could to help others do the same.
Good luck to all the applicants.
SAE Institute Director Trenton Birch echoed these sentiments,
It was a real honour to host AKA on the campus today. We were blown away by his openness and engagement with the students and his sincere excitement about the scholarship was infectious. His level of commitment to his art and our industry is inspiring and we are proud to have him as a scholarship ambassador.
The SAE Institute in Cape Town is South Africa’s internationally accredited tertiary institution delivering creative media education in sound, film and animation. This latest scholarship is a collaboration between top South African artist AKA, non-profit Bridges for Music and SAE Institute and covers the full year tuition for SAE’s full-time Higher Certificate in Sound Production at the state-of-the-art campus in the heart of Cape Town at the renowned Woodstock Exchange. The scholarship is targeted at young South Africans who, like AKA are committed and determined to achieve success.
This scholarship is the latest collaboration between Bridges for Music and SAE, and adds to their already robust scholarship program with top artists Ready D, Black Coffee and Young Guru (Jay Z’s engineer and tour DJ) who also present similar annual scholarships for the Higher Certificate in Sound Engineering.
The Higher Certificate in Sound Production provides students with the practical skills necessary to work in the entertainment and music industries. Students learn the technical and creative aspects of the recording process by working on complex projects in various professional studio environments.
The course covers all aspects of sound production, studio recording and live sound reinforcement techniques, mixing, mastering, MIDI and modern music creation, music business, studio acoustics and the application of current technology to the music production process. Students also gain expertise in music and business management, marketing, communications, and knowledge of the contemporary ‘infotainment’ industry.
Every year SAE offers these scholarships to those with Grade 12 certificates and the scholarship covers all fees but not living or travel expenses. The scholarship is for the July 2016 intake and this year there are four scholarships available, all of the details for the scholarships are available on the SAE website, www.capetown.sae.edu. The deadline for applications is April 30th 2016.
AKA is South Africa’s most awarded Urban Artist and musical power house for Africa. AKA is the first artist to be nominated as Best African Act by BET, MTVbase Europe, MOBOs, NEA and AFRIMMA in the same year; 2015. He has also won numerous awards across the continent. The 2 X Best Male at the SAMA is also a producer and song writer. AKA has also been heralded as having the best Live performance in Africa. His 2016 goals are to tour the continent and perform at festivals throughout the world as well as releasing his highly anticipated 3rd studio project.
SAE’s Cape Town campus is one of 54 SAE campuses in 28 countries and includes world-class facilities with the latest technology. The campus offers a range of programmes from certificates to degrees in sound production, animation, and film.
ABOUT BRIDGES FOR MUSIC
Bridges for Music is an international non-profit organization supporting electronic music development in developing countries, leaving a positive impact in disadvantaged communities and helping to raise global awareness about local issues through music.