South Africa’s main airports exude exclusivity and innovation and therefore provide an optimal out of home environment for showcasing luxury motorcars and other high-end international brands. In line with this, Airport Ads® has effectively used the King Shaka International Airport environment to showcase Audis sportiness through a virtual reality encounter that allows consumers to experience various high-adrenalin sports in 3D. The Audi activation at the main airport entrance is sleek, eye-catching and ingeniously highlights Audi’s sporty features.
The key to effective activations is ensuring that the campaign is a perfect fit to environment, consumer and consumer’s state of mind. Airport Ads® aims to ensure the ideal exposure for brands through various product offerings at 11 of South Africa’s airports as well as at Kenneth Kaunda International Airport in Zambia.