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ACA celebrates 159 new entrants into the profession

By in Education, Research, Policy on April 12, 2016

The Association for Communication and Advertising (ACA), in conjunction with its very own Birthplace of Brilliant, the AAA School of Advertising (AAA) welcomes the entry of 159 new graduates to the profession. The AAA was formed by the industry to feed qualified and skilled professionals into the sector that contributes between R40-R42 billion per annum to GDP.

Commenting after the celebratory graduation event, CEO of the ACA Odette van der Haar, expressed satisfaction at the high level of transformation amongst the graduates and reported that all of last year’s APEX bursary recipients had graduated – with honours!

“We are particularly proud of the APEX awards bursary recipients. This year, the ACA plans to award eight APEX bursaries to deserving students from the AAA through the APEX awards bursary program which will bring the total number of APEX bursaries awarded since 2011 to 60,” said van der Haar.

The annual APEX awards is hosted by the ACA and celebrates communication campaigns’ effectiveness in delivering a tangible return on investment and/or objectives.

“As we unleash the Class of 2015 into the profession with much faith in their talent and academic rigour, we are confident that the graduates will add enormous value to the sector and in so doing, leave their mark in an industry that is constantly refining and redefining creativity,” adds van der Haar

Without doubt, the future of the advertising and communication profession depends on the talent pool which it attracts. Given the evolution of technology and the dynamism of the sector, it is necessary to feed skilled and qualified talent into the profession. The legendary Steve Jobs said: “The only way to do great work is to love what you do!” However, too often career guidance and professional career options offered to scholars is limited to “traditional” careers such as those in the medicine, architecture, accounting, science and teaching professions. Scholars who are creative, talented writers, creative out-of-the-box thinkers and those who can draw are often left on the side-lines without being presented with career options that incorporate their talent and passion. The ACA is on a mission to let those scholars and their parents know that the world of advertising and communications offers viable and professional career options,” concludes van der Haar.

The ACA is offering affordable psychometric testing and analysis to grade 11 and 12 scholars who are uncertain of their career options. Testing will take place on Saturday, 16 April 2016 from 09H00 to 11H00 at the AAA campus in Randburg and will cost R570 per scholar. Those who are interested need to register via email to [email protected] or call the ACA on (011) 781 2772/3/4.

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.