A pizza every 30 seconds
Debonairs Pizza celebrated the launch of its 600th restaurant
South Africa’s iconic pizza brand, Debonairs Pizza celebrated its 600th restaurant opening yesterday, 28 November 2016, with all local restaurants giving away 100 free pizzas to its first 100 customers*.
Debonairs Pizza Bloemfontein Central Park made 2.2 pizzas per minute to sell out first, only 45 minutes since opening its doors for the day. An achievement that was unimaginable when the brand first opened for trade 25 years ago.
“On our opening night we sold 8 pizzas; Debonairs Pizza now sells an average of about 10 pizzas per minute across the network, which is indicative of the brand’s success in making pizza accessible to the broader South African market,” said Craig Mackenzie, Debonairs Pizza founder at the official opening of the 600th restaurant.
“And to think, at our very first strategy meeting in 1992 we agreed that 50 outlets in South Africa would be a stretch target. It is with great pride that we witness how the brand has flourished beyond all expectations throughout the country and beyond.”
The brand set out to increase the consumption of pizza per capita in Africa by growing its footprint to better service existing and new emerging markets. This strategy, together with its focus on changing how quick service restaurants operate, has advanced the pizza category as a whole, but also radically changed the quick service business model.
Debonairs Pizza was the first to introduce free delivery and online ordering locally, improved on it with their Hot or Not Dot and Acutemp delivery bags; and single-handedly changed the meaning of pizza with speciality pizza innovations like the Triple-Decker® and Crammed-Crust® innovations.
Through these developments and its ever growing footprint, the brand’s Doughnation initiative, whereby all fresh left-over dough is baked into pizza breads and donated to local charities, currently supports communities with over 30 000 pizza breads donated monthly.